Every campaign, side by side.
See what each campaign spent, what it brought in, and what each download cost. One monthly limit covers them all.
- Spend and downloads per campaign
- Cost per download, kept current
- One limit across every campaign
Campaigns this month
Example numbers| Campaign | Spent | Downloads | Per download |
|---|---|---|---|
| Your app's name | $31.20 | 18 | $1.73 |
| Category searches | $98.57 | 24 | $4.11 |
| Similar apps | $47.14 | 11 | $4.29 |
| Discovery | $37.38 | 8 | $4.67 |
| All campaigns | $214.29 | 61 | $3.51 |
One $500 monthly limit covers every campaign together.
Every keyword, accounted for.
See which searches bring downloads and which only cost money, with the bid AdSitter set and whether it’s running, testing or paused.
- Bids, taps and downloads per search
- New searches marked while they’re tested
- Paused searches kept on the list, with the reason
Top keywords
Example numbers| Search | Bid | Taps | Downloads | Spent |
|---|---|---|---|---|
| your app's nameRunning | $0.80 | 45 | 18 | $31.20 |
| habit trackerRunning | $1.35 | 64 | 14 | $52.10 |
| routine plannerRunning | $1.55 | 41 | 7 | $38.20 |
| streak appTesting | $0.60 | 6 | 1 | $3.10 |
| workout plannerPaused | $0.90 | 23 | 0 | $19.80 |
“workout planner” was paused this week: 23 taps, no downloads.
Honest about what ads did.
Downloads from people already searching your app’s name are shown apart, because many would have found you anyway. Connect RevenueCat to see trials and revenue for every dollar.
- Name searches counted separately
- Revenue per $1 once RevenueCat is connected
- Nothing counted as a win that wasn’t one
Searches for your name
Example numbers18 of your 61 downloads came from people searching your name.
- Searching your name
- 18 downloads, $31.20
- Other searches
- 43 downloads, $183.09
People who search your app’s name often find you without an ad, so these downloads aren’t all new.
Trials and revenue
ExampleConnect RevenueCat to see trials and revenue per dollar spent.
- Free trials from ads
- Not connected
- Revenue from ads
- Not connected
- Revenue per $1 of ads
- Not connected
